Regional Marketing Team Lead, APAC

About the role

Samyang Foods SEA Pte. Ltd., the APAC regional headquarters of the South Korean food company behind brands such as Buldak Hot Chicken Flavor Ramen, is looking for a Regional Marketing Team Lead. The role leads brand strategies and integrated communication campaigns across Southeast Asia, turning global and regional brand positioning into culturally resonant stories, campaigns and content on digital platforms. It also leads talent development and raises the team's marketing capabilities.

Key responsibilities

• Brand strategy: own and adapt brand positioning, architecture and messaging for noodles, sauces and snacks; turn global strategies into country-level plans and ensure consistent brand identity across markets.
• Campaign planning: lead brand communication campaigns across digital, social, influencer and owned media, work with creative agencies on master concepts and asset toolkits, and plan rollouts with local adaptation.
• Digital and social content: own content strategy for social media, YouTube and paid digital, and oversee local content, influencer programs and community engagement.
• Local relevance: drive glocalisation of messaging, adapt visuals and formats with local teams and agency partners, and partner with Insights to test effectiveness.
• Collaboration: work with Regional Innovation, E-commerce, Shopper Marketing and Local Market teams, and manage relationships with creative, media and PR agencies.
• Performance tracking: define KPIs for campaigns, monitor digital and media metrics, run post-campaign reviews and coach local teams.

Required profile

• 12+ years of experience in brand marketing or integrated communications in FMCG, consumer goods or digital-native brands.
• Experience working in the SEA headquarters of an FMCG multinational.
• Excellent creative development and agency management experience.
• In-depth knowledge of the SEA market, including consumer behaviour and the competitive landscape.
• Strategic thinking, planning and executional discipline, and ability to manage complex projects with multiple stakeholders in a start-up environment.

Required skills

• Proficient English; Korean is a valuable addition.
• Consumer-obsessed, culturally sensitive and insight-driven.