Remote Social Media Manager – Fashion Brand

About the role

This part‑time, remote position will shape the digital identity of a premium fashion accessories brand. You will own the brand’s Instagram and TikTok channels, creating a cohesive visual language that resonates with a chic, style‑conscious audience.

Key responsibilities

• Develop and execute a content strategy for Instagram (3 posts + 5 stories per week) and TikTok (3 videos per week).
• Craft bi‑weekly newsletters to grow and engage the subscriber base.
• Oversee visual direction and storytelling for all digital assets, ensuring alignment with the brand’s feminine aesthetic.
• Build and manage an influencer marketing strategy in collaboration with the internal team.
• Monitor social media analytics, optimize performance, and adapt content based on trends and audience feedback.
• Maintain a consistent posting schedule and respond to platform trends.

Required profile

• Proven experience managing social media for fashion, lifestyle, or similar brands.
• Strong creative instincts and a refined sense of visual storytelling.
• Deep knowledge of Instagram and TikTok best practices, trends, and analytics tools.
• Excellent written communication and attention to detail.
• Experience with influencer outreach and digital marketing strategies.
• Self‑motivated, organized, and able to work independently on a part‑time basis.
• Available to start immediately and commit to a consistent posting schedule.

Required skills

• Instagram
• TikTok
• Social media analytics tools
• Newsletter creation