Sales Development Leader – APJ

About the role

We are looking for a hands‑on Sales Development Leader to build and lead our APJ Sales Development organization from our Singapore office. This frontline leadership role will hire, coach, and develop a high‑performing team of Account Associates who generate pipeline and accelerate customer adoption across the Asia‑Pacific region.

Key responsibilities

• Hire, onboard, coach, and develop a high‑performing team of Account Associates supporting the APJ business.
• Lead day‑to‑day execution against pipeline generation goals, activity metrics, and conversion targets.
• Partner with Growth, RevOps, Marketing, and Sales to execute signal‑based outbound programs leveraging product usage, PLG insights, events, and other buying signals.
• Define and refine regional sales development playbooks that combine modern automation with highly personalized customer engagement.
• Coach Account Associates on prospecting, discovery, qualification, messaging, and customer engagement to improve pipeline quality.
• Establish a strong operating cadence through regular pipeline reviews, one‑on‑ones, performance coaching, team meetings, and career development.
• Monitor team performance, identify trends, and use data to continuously improve productivity, conversion rates, and execution.
• Collaborate closely with Commercial and Enterprise Sales leaders to ensure high‑quality pipeline generation and seamless opportunity handoffs.
• Foster a culture of curiosity, experimentation, accountability, and continuous learning.
• Develop future sales talent by creating clear career pathways into Account Executive and other GTM roles.

Required profile

• 5+ years of SaaS sales experience, including experience leading frontline Sales Development or SDR teams.
• Proven success hiring, coaching, and developing high‑performing SDRs or Account Associates in a fast‑paced technology company.
• Experience building predictable outbound pipeline generation through prospecting, automation, and data‑driven experimentation.
• Strong operational discipline with experience managing team performance through metrics, coaching, and structured operating cadences.
• Experience partnering cross‑functionally with Marketing, Growth, RevOps, and Sales to improve pipeline generation and conversion.
• Passion for coaching and developing early‑career sales talent into successful GTM professionals.
• Curiosity about AI, developer tools, or technical products, with the ability to help teams engage technical buyers effectively.
• Comfortable operating in a high‑growth, fast‑changing environment where experimentation and continuous improvement are expected.
• Excellent communication, coaching, and leadership skills with a collaborative, builder’s mindset.
• Experience with AI products, growth automation platforms, PLG motions, or developer‑focused technology is a plus.