Sales Director, Power Systems Division (APAC)

About the role

The Sales Director leads the non-Data Center Power Systems distribution business across the Asia Pacific region, driving revenue growth, market expansion, distributor development and channel performance. The role develops and executes regional distribution strategies, manages key distributors and channel partners, identifies new market opportunities and drives sales, pricing and margin performance, working closely with Business Development, Key Account Management, Marketing, Operations, Finance and HQ.

Key responsibilities

• Develop and execute the regional sales strategy, set targets and growth plans by country and segment, and lead the regional distribution sales team
• Manage the distributor and dealer network, appoint new partners, monitor performance and resolve channel conflicts
• Lead sales and revenue management, including pipeline, forecasting, order intake and margin reporting with Finance and HQ
• Lead pricing strategy, establish distributor and end-customer pricing structures and protect gross margin
• Identify new markets and applications, develop market-entry strategies and work with Business Development and Marketing
• Provide market feedback to HQ on product specifications and pricing, and support the commercialisation of new products
• Build relationships with major distributors, dealers, OEMs, contractors and strategic customers, and support distributors with end-user accounts and major projects
• Monitor market analytics, build regional sales dashboards and reports, and coordinate with Application Engineering, Project Management, Commissioning and Aftersales Service
• Support distributors with product launches, technical seminars, exhibitions and sales campaigns

Required profile

• Bachelor's degree in Business, Engineering, Marketing or a related discipline
• Minimum 10-15 years of experience in sales, distribution, channel management or business development in power systems, generators, engines, energy, industrial equipment or related industries
• Proven experience managing regional distributor/dealer networks across APAC
• Established network of distributors, dealers, OEMs, contractors or industrial customers preferred
• Willingness to travel extensively across the APAC region

Required skills

• Distribution models, channel management, pricing and commercial negotiations
• Revenue and gross margin management
• Market development and competitive positioning
• Leadership, negotiation, communication and stakeholder management