Sales Representative – Lower Trade (Senior Executive)

About the role

We are seeking an experienced Sales Representative to manage and grow our lower‑trade channel across a portfolio of consumer‑goods brands. You will join a supportive sales team and report directly to the Senior Sales Manager.

Key responsibilities

• Drive lower‑trade sales for all exclusive brands, covering categories such as batteries, lighters, shavers, condoms, oral care, feminine care, hair care, and home cleaning.
• Build and maintain relationships with provision shops, tobacco specialty stores, HDB kopitiams, sundry shops, hardware stores, minimarts, wet‑market stalls, convenience stores, supermarkets and other lower‑trade outlets.
• Identify new sales opportunities, expand existing brands into lower‑trade channels and source additional brands for distribution.
• Achieve monthly sales targets and ensure timely collection of payments according to credit terms.
• Implement promotional displays, trade mechanics and ensure optimal product placement to maximise brand visibility.
• Manage new product listings, monitor stock levels, distribution coverage and provide regular market feedback.

Required profile

• Minimum 5 years of FMCG sales experience in lower‑trade or general‑trade channels.
• Strong existing contacts and relationships with lower‑trade retailers.
• Own a car (transport allowance provided).

Required skills

What we offer

• Monthly salary up to SGD 5,000.
• Transport allowance of SGD 1,500 (including petrol claim) and mobile allowance of SGD 40.
• Medical/dental claims and basic hospitalization insurance.
• Regular working hours: Mon‑Thu 8:30 am‑6:30 pm, Fri 8:30 am‑5:30 pm.
• Office located in the Ang Mo Kio / Serangoon area.
• Annual training programme to enhance skillsets.