Senior Account Director (PR)

About the role

AKA Asia, an integrated communications agency founded in Singapore in 2009, is looking for an experienced Account Director or Senior Account Director to act as a senior communications specialist and strategic client lead across a portfolio of high-profile corporate and consumer brands. The role leads accounts such as Science Centre Singapore, TWG Tea and PropertyGuru, covering communications strategy, senior client counsel, earned media and reputation, integrated campaign development, team leadership and account growth. At Senior Account Director level, the person is also expected to contribute to the agency's senior leadership bench, with broader responsibility for people development, business growth and the quality of its communications thinking.

Key responsibilities

• Lead senior client relationships and act as trusted counsel on communications strategy, reputation, positioning and campaign direction, anticipating client needs and proactively course-correcting accounts
• Own the earned communications strategy, including corporate profiling, consumer storytelling, thought leadership, media engagement and issues preparedness, and build relationships with editors, journalists, creators and influencers
• Prepare senior spokespersons for interviews, announcements and high-stakes engagements
• Counsel teams and clients on messaging and narrative, guide the development of press materials, speeches and briefing documents, and partner with Creative, Social and Influence teams on integrated campaigns
• Lead stakeholder engagement, oversee major launches, media programmes, activations, briefings and events, and represent clients and the agency externally
• Lead, coach and develop Account Managers, Executives and juniors, resource accounts effectively and mentor senior team members
• Own the commercial health of accounts, including scope, resourcing, budget, profitability and contracts, and lead or take a senior role in new business development

Required profile

• Approximately 10+ years of relevant PR and communications experience, ideally in an agency environment, with a proven track record leading client relationships and teams
• Deep, hands-on PR and earned communications expertise, having personally led communications strategy, media narratives and senior media engagement
• Experience across corporate and consumer communications strongly preferred; exposure to public-sector/institutional, luxury/lifestyle, property/technology or similar categories advantageous
• Demonstrated ability to mentor senior team members, drive growth areas and contribute to agency-wide leadership and capability building

Required skills

• Strong strategic judgement connecting business objectives, audience insight, reputation and earned opportunity
• Established understanding of the Singapore media and stakeholder landscape, with credible senior media relationships
• Excellent writing, messaging and editorial judgement
• Ability to counsel senior clients and spokespeople, including on sensitive or ambiguous situations
• Proven ability to lead multiple accounts and teams, manage resourcing and commercial considerations