Senior Associate, Global Performance Marketing

About the role

Secretlab, an international gaming chair brand with over 3 million users worldwide and headquarters in Singapore, is looking for a self-motivated Performance Marketer for its E-commerce Marketing team. The role involves hands-on management of paid media execution and strategy, with direct involvement in consumer-facing marketing pushes that drive company KPIs, including collaborations with brands such as Game of Thrones, Batman, Oracle Red Bull Racing and esports organizers such as Riot Games.

Key responsibilities

• Plan, execute and optimise paid campaigns across search, shopping, video and paid social channels
• Manage media budgets and reallocate spend based on data-driven insights
• Develop new initiatives and tactical paid media strategies beyond standard playbooks
• Design and run A/B tests on creative, audience and bidding strategies
• Report campaign performance and ROI to leadership with data-backed recommendations
• Monitor platform updates, including emerging AI-powered advertising capabilities, and evaluate their use on existing campaigns

Required profile

• 3-5 years of hands-on experience managing paid campaigns with direct budget ownership
• Strong analytical ability, pulling, interpreting and presenting performance data independently
• Ability to challenge platform recommendations with independent data analysis
• Strong commercial awareness
• Bonus: experience at a DTC or digitally native brand, understanding of consumer psychology in paid media, and experience applying AI tools to paid media strategy

Required skills

• Proficiency in data measurement and web analytics tools
• Paid media planning and optimisation