Senior Demand Marketing Manager, Corporates AEM

About the role

Thomson Reuters is looking for a Senior Demand Marketing Manager for its Corporate and Compliance campaigns within the AEM program. This is a hands-on, integrated campaigns and demand generation role: you will build and run campaigns across AEM, connecting brand and demand from first awareness through to the buying decision, and own the corporate and compliance pipeline target.

Key responsibilities

• Build and run integrated corporate and compliance campaigns end to end, from idea and offer through content, channel mix, launch and optimisation.
• Keep a calendar of regulatory deadlines in each market and use customer research, win-loss reviews, sales and partner conversations and engagement data to decide where, when and with what to be in market.
• Turn customer data, market insight and performance signals into campaign decisions, keeping audiences, messages, offers and journeys aligned to customer needs.
• Run always-on, full-funnel programs for each buying group, with ONESOURCE as the entry point and a clear path to the rest of the connected suite.
• Test and learn with intent: set a hypothesis, read the results, scale what converts and stop what does not.
• Pack each campaign as a campaign-in-a-box kit with assets, audiences, journeys and a short playbook, including co-branded versions partners run themselves.
• Work with regional marketing teams on localised campaigns, bring TR's Synergy customer events into programs, and partner with product marketing, content, performance marketing, account-based marketing and sales colleagues.
• Own the corporate and compliance demand plan, budget and pipeline target, and report sourced and influenced pipeline, direct and through partners, with conversion and cost per opportunity.

Required profile

• More than eight years of experience in B2B marketing, including several years building and running integrated, multi-channel campaigns against a pipeline target.
• Experience running campaigns for tax, finance, trade or compliance buyers, or other considered purchases timed to regulatory or other fixed deadlines.
• Experience building campaigns once and scaling them across several markets with regional teams and partners, ideally in Asia-Pacific or emerging markets.
• Everyday use of AI in your own work, from research and audience insight to content variants and reporting.

Required skills

• Hands-on command of a marketing automation platform such as Eloqua, including building journeys and landing pages, and running events and webinars.
• Fluency in Salesforce, Power BI and intent data such as 6sense.
• Preferred: marketing experience in tax, trade, e-invoicing or compliance technology, or for a connected suite of products; preferred: working Japanese, Korean, Mandarin or Arabic.

What we offer

• Flexible hybrid working model for office-based roles.
• Flex My Way policies, including work from anywhere for up to 8 weeks per year.
• Career development through Grow My Way programming.
• Benefits including flexible vacation, two company-wide Mental Health Days, Headspace access, retirement savings, tuition reimbursement and employee incentive programs.
• Social Impact Institute with two paid volunteer days off annually.