Senior Demand Marketing Manager, Legal AEM

About the role

Thomson Reuters is looking for a Senior Demand Marketing Manager for its Legal portfolio across APAC and Emerging Markets. The role owns the marketing targets and pipeline goal, using customer data, market insight and performance signals to build and run integrated campaigns across the full funnel, from brand awareness to the buying decision. It sits within the regional growth and demand team, adapting global platforms and programs for the region and partnering with field marketing teams on local campaigns.

Key responsibilities

• Build and run integrated Legal campaigns end to end: idea and offer, content and channel mix, build and launch, and optimisation while live.
• Use customer research, win and loss reviews, sales conversations and engagement data to choose audiences, messages and offers.
• Run always-on, full-funnel programs for each buying group (managing partners, general counsels, legal operations leads).
• Test and learn with intent, and package each campaign as a campaign-in-a-box kit with assets, audiences, journeys and a playbook.
• Work with regional marketing teams on localised campaigns and bring the legal community and events platform and Synergy customer events into the programs.
• Partner with product marketing, content, performance marketing, account-based marketing and sales colleagues.
• Own the Legal demand plan, budget and pipeline target, and report sourced and influenced pipeline, conversion and cost per opportunity.

Required profile

• More than 8 years in B2B marketing, including several years building and running integrated, multi-channel campaigns against a pipeline target.
• Campaigns that won over buying committees in complex B2B sales with long cycles.
• Experience scaling campaigns across several markets with regional teams, ideally in Asia-Pacific or emerging markets.
• Everyday use of AI in your own work.

Required skills

• Hands-on command of marketing automation toolkits: shaping offers and copy, building journeys and landing pages (e.g. Eloqua), running events and webinars, and briefing paid and social targeting.
• Evidence-based decision-making, fluent in Salesforce, Power BI and intent data such as 6sense.
• Preferred: marketing experience in legal information, legal technology or legal AI; working Japanese, Korean, Mandarin or Arabic.

What we offer

• Flexible hybrid working model for office-based roles.
• Flex My Way policies, including work from anywhere for up to 8 weeks per year.
• Career development through Grow My Way programming.
• Benefits including flexible vacation, two company-wide Mental Health Days, Headspace access, retirement savings, tuition reimbursement and incentive programs.
• Two paid volunteer days off and involvement in ESG initiatives.