Senior Digital Commerce Manager, Southeast Asia

About the role

The Senior Digital Commerce Manager, Southeast Asia, leads the development and execution of digital commerce plans across the region, turning regional strategy into market-specific priorities. The role drives profitable growth across owned digital channels and third-party platforms, strengthens team and partner capabilities and delivers customer experiences that reflect the Ralph Lauren brand. It works with market teams and APAC functions to advance data-led decisions, operational excellence and practical AI-enabled commerce initiatives.

Key responsibilities

• Translate APAC digital commerce strategy into market-specific plans with clear sales, profitability and digital penetration objectives, and manage performance across owned channels and third-party platforms such as Shopee, Lazada, Zalora and TikTok Shop.
• Assess local customer behaviour, platform dynamics and competition to identify growth opportunities, and monitor demand, net sales, margins and operating costs.
• Work with analytics and marketing teams to improve acquisition, retention and performance marketing, and with merchandising and planning teams on digital assortments, demand forecasts and stock allocation.
• Coordinate marketing, merchandising and retail teams on locally relevant campaigns and customer journeys, and run testing roadmaps for creative, UX, conversion and engagement.
• Oversee partner delivery of day-to-day operations, including campaign setup, content, search optimisation, paid traffic and platform activations.
• Manage relationships with marketplaces, platforms and service partners, agree deliverables and KPIs, and hold regular business reviews.
• Build team capability through coaching and knowledge sharing, and share trading insights and best practices across Southeast Asia and APAC.

Required profile

• Bachelor's degree or above in Business, Marketing, Digital Commerce or a related discipline.
• 8+ years of digital commerce experience, including commercial planning, budget management and responsibility for sales and profitable outcomes.
• Experience managing digital commerce across Southeast Asian markets, with strong commercial ownership, analytical and problem-solving skills.
• Proven ability to manage complex, multi-market projects and to develop team capabilities across markets and partners.
• Curiosity for digital innovation, technology and AI, and a passion for the Ralph Lauren brand; experience in luxury, premium apparel or lifestyle retail is an advantage.

Required skills

• Proficiency in digital commerce platforms, analytics and business reporting tools.
• Experience with Salesforce Commerce Cloud Business Manager is an advantage.