Senior Digital & CRM Manager

About the role

FriedRice Entertainment is seeking a Digital Marketing & CRM Manager to develop and strengthen digital marketing and customer engagement across its portfolio of live entertainment, shows, exhibitions and experiences. The role sits within Group Marketing and works closely with Brand & Content, Campaigns & Partnerships, Merchandise and in-house Creative teams, as well as external agencies, ticketing providers and technology partners. It is a hands-on position focused on platforms, campaigns and measurement that drive ticket sales and lasting customer relationships.

Key responsibilities

• Digital marketing and CRM development: review capabilities, lead evaluation and implementation of marketing and CRM tools, set campaign processes, tracking standards and reporting dashboards, and define customer data requirements with partners.
• Maintain database quality, segmentation, customer preferences and consent management.
• Plan and manage paid digital campaigns (Meta and Google) to drive awareness, audience acquisition and ticket sales, and review the path from ad to ticket purchase.
• Develop audience segments and run email campaigns and automated customer journeys (welcome, pre-event, post-event, cross-promotion, reactivation).
• Define campaign KPIs, set up analytics, conversion tracking and campaign tagging, and produce reporting linking activity to ticket purchases and acquisition costs.
• Brief and manage digital marketing, media and CRM agencies, and coordinate with ticketing and technology partners.

Required profile

• Experience in digital marketing, performance marketing and CRM, with ownership of both audience acquisition and customer engagement.
• Proven experience implementing and scaling digital marketing and CRM programmes, including automated customer journeys.
• Ability to take initiatives from planning through implementation and optimisation, coordinating internal teams and external partners.
• Track record of measurable outcomes, explained with how they were measured and what was learned.
• Experience managing agencies, vendors and implementation partners.
• Experience in entertainment, live events, exhibitions, attractions or ticketing is an advantage but not required; other consumer businesses with acquisition, transaction and retention experience are welcome.

Required skills

• Paid media platforms, especially Meta and Google
• CRM or marketing automation platforms, including segmentation and automated journeys
• Web analytics, conversion tracking, dashboards and customer or transaction data
• Ability to turn business requirements into clear briefs for creative and technical teams