Senior Direct-to-Customer & E-Commerce Manager APAC

About the role

The Senior E-Commerce Manager, APAC leads the regional e-commerce strategy for the Diabetes business (now MiniMed) and sets up the digital commerce foundation across Asia Pacific. The role covers launching and expanding e-shops, building a presence on e-commerce platforms and partnering with country, regional and global stakeholders. It is based in Singapore, follows a flex work model and requires travel across the APAC region.

Key responsibilities

• Develop and execute the APAC e-commerce strategy, define the regional vision and growth roadmap, and prioritize investments across channels, platforms and countries
• Own e-commerce sales, revenue, margin and market share targets, develop annual operating plans and monitor key metrics
• Manage DTC websites and online stores and negotiate commercial agreements with marketplaces such as Lazada, Shopee, Tmall, JD.com, Rakuten, Amazon India and Flipkart
• Ensure accurate product listings and content, optimize product discoverability and conversion, and manage merchandising calendars and promotions
• Improve the customer journey, website usability and checkout conversion, and resolve customer experience issues
• Partner with marketing teams on SEO, SEM, paid media, social commerce, email marketing and affiliate programs, and measure traffic quality, acquisition cost and ROI
• Set KPIs and dashboards, analyze sales trends, conversion rates, customer behavior and marketplace performance, and present insights to leadership
• Work with supply chain and operations teams on product availability, inventory health, demand planning, order fulfillment and returns
• Collaborate with country business leaders and cross-functional teams, and lead digital transformation initiatives such as social commerce, live streaming, AI-driven personalization and omnichannel integration
• Lead and coach e-commerce and digital commerce teams, and build regional capabilities in analytics, marketplace management and digital marketing

Required profile

• Bachelor's degree with at least 7 years of relevant experience, including 5+ years of people leadership, commercial leadership or managerial experience; or an advanced degree with 5+ years of relevant experience and 5+ years of managerial experience
• Experience developing and executing e-commerce, digital commerce, omnichannel or online marketplace strategies across multiple markets
• Experience managing commercial programmes, business planning, budgeting and performance measurement
• Ability to travel within the Asia Pacific region as required
• Preferred: 10 years of experience launching, managing or scaling e-commerce platforms, experience in healthcare, medical devices or digital health, knowledge of APAC e-commerce platforms, and experience leading digital transformation or business expansion