Senior Director, Growth and Demand, AEM

About the role

Thomson Reuters is looking for an AI-first marketing leader to build a scalable growth engine across Australia, New Zealand, Japan, Korea, Greater China, India, Southeast Asia and the Middle East and North Africa, and turn it into revenue. You will lead the regional growth and demand centre of excellence, owning the marketing pipeline target and reporting to the Vice President, Marketing, Asia and Emerging Markets.

Key responsibilities

• Build and lead the growth and demand team, set priorities, resolve competing business and market needs, and manage the regional marketing budget, agencies and partners.
• Own the marketing pipeline target: agree a definition with sales and global marketing operations and track it by market from first touch to closed-won.
• Set the regional brand-to-demand strategy with segment and sales leaders, and design demand programs around the region's buying committees (general counsel, legal operations, tax and finance, compliance and trade).
• Run a full-funnel engine across content, paid, owned and social channels, including WeChat and KakaoTalk, and extend reach through partner campaigns.
• Lead account-based marketing for enterprise customers, with revenue-focused playbooks activated by field marketing.
• Oversee performance marketing and regional websites, hold channels to pipeline and cost per opportunity, and work with global digital experts on search and AI-generated answers such as Naver and Baidu.
• Use research, behavioural data, win/loss analysis and sales insight to sharpen audiences and messaging, and make the team AI-first across insight, content, localisation, personalisation, campaign build and reporting.

Required profile

• Background building and scaling a centralised demand or growth marketing function across multiple markets, ideally in Asia or emerging markets.
• Experience leading integrated, audience-led programs with segment, product marketing and sales leaders, and managing marketing to a pipeline target.
• Customer-obsessed, data-driven, and able to lead through others in a global, matrixed company.
• Preferred: experience in legal, tax or other regulated professional markets, or marketing a platform rather than a single product.

Required skills

• Fluent in modern marketing technology, including 6sense, Eloqua, Salesforce and Power BI.
• AI-first mindset, with experience using AI to transform how campaigns are created and run.

What we offer

• Flexible hybrid working model.
• Work from anywhere for up to 8 weeks per year, plus Flex My Way policies.
• Career development through Grow My Way programming.
• Benefits including flexible vacation, two company-wide Mental Health Days, Headspace access, retirement savings, tuition reimbursement and incentive programs.
• Inclusion culture and two paid volunteer days off through the Social Impact Institute.