Senior Director, Product Proposition & Distribution Engagement

About the role

The Senior Director Product Propositions & Distribution Enablement leads the Group's end-to-end product proposition development and distribution enablement across all product lines, including Health & Protection, Wealth/HNW and Retirement solutions. Working closely with the Group Health team, the role ensures propositions are channel-appropriate, differentiated and scalable, and bridges product and distribution so they are successfully activated in the market through go-to-market execution, product storytelling and sales enablement.

Key responsibilities

• Drive group product proposition strategy, including repackaging existing products to reach new customer segments or underpenetrated channels
• Position products across Health & Protection, Wealth/HNW and Retirement, turning customer and market insights into new propositions
• Support local business units with go-to-market strategies, channel approaches and value propositions, and embed distribution considerations in product design
• Bridge Group Product and Group Distribution (Agency, Partnership), and partner with distribution teams on sales strategies, campaigns and product bundling
• Lead product storytelling and sales concept development, and build a closed-loop feedback loop with distributors
• Collaborate with Group Product, Customer and Marketing, and contribute to consumer and distribution research
• Build proposition and distribution activation capabilities across markets through training, toolkits, case studies and best practice sharing
• Lead and support the team build-out, aligning with the target operating model and the PruWay values

Required profile

• Bachelor's degree in Business, Marketing, Economics, Actuarial Science or a related field
• 15+ years of experience in life insurance product management, product proposition or product strategy/consultancy
• Strong exposure to insurance distribution, including tied agency and bancassurance, across Asian markets
• Track record of leading customer-centred, innovative insurance propositions across multiple markets

Required skills

• Understanding of regulatory environments and consumer preferences across markets
• Strategic thinking, communication and stakeholder management
• Preferred: ability to simplify complex insurance concepts, deep knowledge of distribution mechanics, and familiarity with behavioural science techniques