Director, Product Proposition & Distribution Engagement

About the role

The Director, Product Propositions & Distribution Enablement supports and drives Group product proposition development and distribution enablement across Health & Protection, Wealth/HNW and Retirement solutions. The role turns proposition and distribution strategies into market-ready assets such as sales concepts, toolkits, playbooks and go-to-market support for Life Business Units (LBUs) and distribution channels. It works closely with LBU Product teams, Customer & Marketing, Agency and Partnership teams so that new and existing propositions are well positioned, easy to activate and followed through.

Key responsibilities

• Translate Group proposition priorities into workplans, briefs and roadmaps, and support repackaging of propositions for priority or underpenetrated segments.
• Prepare proposition frameworks, sales concepts and playbooks across Health & Protection, Wealth and Retirement, using market, demographic and distribution insights.
• Support end-to-end go-to-market execution, including target segment definition, channel suitability, product storytelling, launch support and sales enablement.
• Partner with Group Agency and Partnership on channel-specific approaches, campaigns, bundling and activation materials, and track progress against launch plans.
• Set up feedback loops with distributors and LBUs to improve proposition design and sales concepts.
• Coordinate day-to-day work across Group Product, LBU Product, Customer & Marketing, Distribution and others, preparing decision papers, meeting notes and market updates.
• Build toolkits, templates and training materials, and organise knowledge-sharing sessions on successful propositions and activations.

Required profile

• Bachelor's degree in Business, Marketing, Actuarial Science, Finance, Economics or a related field.
• 10+ years of experience in life insurance product management, product propositions, product strategy, distribution enablement, marketing, consulting or related roles.
• Strong exposure to insurance distribution, with practical understanding of agency and bancassurance in Asian markets, and experience with regional or multi-market stakeholders.
• Proven ability to turn strategic concepts into practical execution plans, sales materials, toolkits and presentations.

Required skills

• Good understanding of life insurance products across protection, wealth, HNW, retirement, savings and investment-linked propositions.
• Knowledge of customer needs, market trends, regulatory considerations and commercial drivers.
• Preferred: hands-on execution style, strong communication and presentation skills, and a commercial mindset.