Senior Executive, Marketing

About the role

The Senior Marketing Executive supports the delivery of marketing, events, social media and tenant engagement initiatives across the company and its property portfolio. Working with internal teams, tenants and external partners, the role coordinates day-to-day execution, develops engaging content and supports programs that strengthen visibility, footfall, tenant relationships and community engagement.

Key responsibilities

• Events and activations: plan and run events and community activations with event planners and vendors; prepare timelines, briefs, logistics plans, vendor requirements and post-event reports; liaise with tenants, organisers, creatives and suppliers; track expenditure against budgets and campaign performance (reach, engagement, registrations, attendance).
• Social media and content: manage social channels and content calendars; draft and publish copy and visuals aligned with brand guidelines; create simple visual assets for posts, screens, eDMs and collaterals; coordinate photography and videography; monitor channel performance and share regular updates.
• Tenant engagement: coordinate tenant campaigns, events and promotions; run email campaigns and tenant communications, maintaining audience lists and segmentation; gather tenant content and feedback; support tenant communications and engagement.
• General marketing support: assist with marketing materials, market research and other projects as required.

Required profile

• Bachelor's degree or diploma in Marketing, Communications, Business, Design, Events Management or a related field.
• 4-6 years of relevant experience in marketing, social media, events or tenant engagement, preferably in real estate, retail, hospitality, lifestyle or placemaking.
• Ability to manage project timelines, coordinate multiple stakeholders and follow through on deliverables.
• Hands-on experience coordinating events and working with vendors, tenants or external partners.
• Good writing and communication skills, adaptable to different audiences and channels.
• Organised, proactive and collaborative, willing to support on-site events, including occasional evenings or weekends.

Required skills

• Microsoft PowerPoint, Excel and Word
• Working knowledge of Canva, social media management tools and email marketing platforms
• Basic photo or video editing is an advantage