Senior Executive, Social Media Analyst (Paid Social)

About the role

Marina Bay Sands is looking for a Senior Executive, Social Media Analyst to act as the key social media partner to internal stakeholders, aligning business objectives, campaign KPIs, timelines and success metrics. The role covers planning, building and optimising paid social campaigns, running A/B tests, and producing weekly and monthly performance reports.

Key responsibilities

• Take part in stakeholder briefings, turn requirements into media and channel strategies, and plan, launch and optimise paid social campaigns for growth, engagement, reach, traffic and leads.
• Convert creative assets into platform-ready ad units with correct formats, naming conventions, UTMs, tracking pixels and placements.
• Manage day-to-day campaign operations: budget pacing, bidding and optimisation, audience updates, ad trafficking and QA.
• Build audience strategies (interest/behaviour targeting, lookalikes, retargeting, exclusions), keep audiences clean and run A/B tests on creative, messaging, audiences and placements.
• Monitor campaigns daily, spot issues such as learning limitations or ad fatigue, and recommend fixes.
• Produce weekly and monthly reports and dashboards covering organic and paid performance, core KPIs (follower growth, reach, engagement rate, CPA, CPE) and performance narratives.
• Pull data from native platforms and analytics tools (META Ads Manager, TikTok Ads Manager, Sprinklr, Klear), maintain a testing and learnings log and contribute to best-practice playbooks.

Required profile

• Bachelor's degree in Marketing, Business, Analytics or a related field, or equivalent practical experience.
• At least 3 years of experience in paid social campaigns (agency or in-house), with evidence of optimising toward growth and/or engagement goals.
• Strong written communication skills and the ability to turn data into clear recommendations.
• Ability to manage multiple campaigns and deadlines, manage stakeholder expectations and communicate clearly across teams.

Required skills

• Meta (Facebook/Instagram), TikTok, X (Twitter) and YouTube advertising.
• Sprinklr, Klear or similar analytics tools.
• Spreadsheets, pivot tables and basic data visualisation.
• Campaign QA, naming conventions, version control and documentation.