Senior Growth Marketing Specialist

About the role

Propseller runs campaigns that turn its marketing budget into signed property deals. As Senior Growth Marketing Specialist you run the paid channels day to day within budgets set by your manager, support free lead-generation tools and CRM campaigns, and make every dollar accountable for revenue, not clicks. The role sits in a data-driven, AI-focused environment with 15,000+ leads per year, 150,000+ CRM contacts and 4,500 transactions closed.

Key responsibilities

• Paid acquisition: run and optimise campaigns on Google (Search, Performance Max), Meta, TikTok and property portals
• Budget pacing: manage daily spend and bids against cost-per-qualified-lead targets, with cost per client as the north star
• Lead magnets: run campaigns to increase usage of Propseller Home Insights and Listing Insights and test ways to improve conversion
• CRM campaigns: run nurturing and reactivation campaigns in HubSpot and help maintain lead-scoring rules
• Conversion signals: maintain offline conversions, enhanced conversions and conversion APIs from HubSpot, and flag data-quality issues early
• Audiences: build and refresh custom audiences, exclusions and lookalikes from CRM contacts
• Landing pages and conversion: build and test landing pages and forms with the freelance designer and developer
• Reporting: maintain dashboards showing cost per client by channel, campaign and creative, and report weekly
• Sales feedback loop: gather feedback from sales on lead quality and use it to refine targeting and exclusions

Required profile

• 3+ years in digital marketing, including 2+ years hands-on running Google Ads and Meta Ads campaigns with quantifiable results
• Experience in performance marketing where lead quality matters more than click volume (e.g. SaaS, real estate, financial services, insurance, education)
• Hands-on, fast, and comfortable setting up tracking, building landing pages and launching campaigns
• Belief that AI is changing marketing, with active AI learning
• Willingness to relocate to Singapore; Employment Pass sponsorship offered for eligible candidates

Required skills

• Google Ads and Meta Ads
• GA4 and Google Tag Manager conversion tracking; offline conversions or conversion APIs are a strong plus
• Email or nurture campaigns in a CRM or marketing automation tool, ideally HubSpot
• Advanced spreadsheet skills; SQL or Looker Studio is a bonus
• Fluent written and spoken English

What we offer

• Base salary of S$5,000 to S$8,000 per month depending on profile and experience
• Performance and pay reviewed every 6 months, with a path to the Growth Marketing Manager role
• Office presence Monday to Thursday, with a modern central office and swimming pool and gym access
• MacBook Pro, quarterly town halls, team lunch budget, 18 days annual leave and corporate health insurance

The process takes about 3 weeks: video introduction, live data case, take-home assignment, presentation and reference check.