Senior Manager, Digital Marketing - Social Media

About the role

Resorts World Sentosa (RWS) is seeking a Senior Manager to join its Digital Marketing - Social Media team within the Resort Marketing department. The role supports the Assistant Director in developing and executing social media and creator-led marketing strategies that strengthen RWS's brand presence, drive audience engagement and support business objectives across its attractions, events and properties. It calls for strong strategic thinking, hands-on content creation experience, campaign and project management capability and the ability to analyse performance.

Key responsibilities

• Lead the long-term social media and creator strategy, aligning it with brand, business and marketing goals, and advise Business Units and senior stakeholders on the use of social channels and creator marketing.
• Oversee the vision and quality of the social content calendar across TikTok, Instagram, Facebook, YouTube and LinkedIn, guiding internal and external creative teams on short-form video, AV assets, stills and campaign materials, and champion platform-native creativity.
• Build and manage a creator strategy covering always-on, campaign-based and experience-driven partnerships, including creator identification, evaluation, contracting, briefing, relationship building and performance measurement, and oversee major creator events and on-ground hosting while ensuring compliance and brand governance.
• Lead the planning and execution of integrated social media campaigns across paid, owned and earned channels, using data, audience segmentation and platform analytics to improve effectiveness, and report performance to senior leadership.
• Identify opportunities for social-led storytelling and fan engagement, and run proactive community engagement, including handling sensitive or negative communications.

Required profile

• Bachelor's degree in Marketing, Communications, Media or a related field.
• Minimum 8 years of relevant experience in social media, digital marketing and/or creator/influencer management, including 3 years in a leadership or managerial capacity.
• Demonstrated success leading large-scale social media and creator programmes for consumer-facing brands.
• Experience in tourism, lifestyle, entertainment, hospitality or destination marketing is an advantage.

Required skills

• Strong understanding of digital behaviour, content trends, platform mechanics and creator ecosystem dynamics.
• Analytical approach to interpreting performance data and providing strategic insights.
• Leadership, stakeholder management and cross-functional collaboration skills.
• Excellent communication, negotiation and presentation skills.
• Hands-on experience in design or production is a plus.