Senior Manager, Media Planning

About the role

WPP Media is looking for a highly motivated and experienced Senior Manager to join its Singapore Clients Team. You will lead a portfolio of strategic client relationships, acting as a trusted advisor and central hub across specialists and local market teams, overseeing the full campaign lifecycle from integrated cross-channel media strategy and planning to execution, optimization and financial governance.

Key responsibilities

• Build long-term relationships with senior client stakeholders and act as the main point of contact, escalating and resolving challenges
• Lead annual strategy sessions, QBRs and campaign roadmaps, and manage account growth and scope
• Develop integrated media strategies combining digital channels (Search, Social, Programmatic) and traditional channels (TV, Print, Radio, OOH/DOOH, Cinema, Digital IOs)
• Define measurable KPIs and benchmarks, and work with Planning, Investment, Activation, Content and Analytics specialists
• Oversee campaign execution, quality control, documentation and audit readiness, and coordinate regional and local delivery
• Manage account P&L, budget allocations, spend tracking, invoicing, credit notes and accruals, and mitigate financial risk with Finance and Operations
• Analyze campaign performance with tools such as Google Analytics, Adobe Analytics, PowerBI, Clear Decisions and Evogenious, run A/B tests and report to senior client leadership
• Mentor junior team members and collaborate with media owners, technology partners, creative agencies and procurement teams

Required profile

• At least 6-7 years of experience in media planning and client servicing in integrated advertising, with a track record of end-to-end campaigns in Singapore and regional hubs
• Good understanding of biddable channels and strong working knowledge of non-biddable media, especially premium lifestyle and luxury categories
• Strong fluency in media math, financial stewardship, contract management and account profitability
• Exceptional presentation, negotiation and communication skills, with experience managing executive-level clients
• Ability to guide and mentor junior team members in a fast-paced environment
• Advantage: experience with Singapore and regional premium lifestyle and luxury publishers

Required skills

• Google Analytics, Adobe Analytics, PowerBI, Excel, Clear Decisions, Evogenious
• Media math, budget governance, billing and accruals

What we offer

• Hybrid work, with teams in the office around four days a week
• Competitive medical and dental insurance and significant paid time off
• Preferential partner discounts and employee mental health awareness days