Senior Manager (Performance) - Digital & Performance Lead

About the role

The Digital & Performance Lead drives the regional digital media, performance marketing and digital transformation agenda across Asia Pacific markets. Reporting to the Client Partner, the role is the strategic digital lead for the account, combining strategic leadership, operational governance, client consultancy and performance excellence. It works with regional stakeholders, local market teams, agency specialists, data and analytics teams and global platform partners.

Key responsibilities

• Lead regional digital and performance marketing strategy across paid media channels such as Search, Social, Programmatic, Video, Commerce and Emerging Media, acting as senior digital advisor to regional stakeholders
• Own performance marketing strategy, planning and optimisation, set measurement frameworks and KPIs, run performance reviews and drive testing and experimentation
• Partner with data, analytics and CRM teams on first-party, second-party and third-party audience data, and build audience strategies for targeting, personalisation and measurement
• Build and manage relationships with digital platform partners (Google, Meta, TikTok, LinkedIn, DSPs, publishers) and lead platform engagement plans and beta participation
• Set regional digital operating standards, governance and campaign delivery frameworks, and work with offshore delivery teams to improve workflows
• Lead the regional learning agenda, including testing roadmaps, pilots, playbooks and capability sessions

Required profile

• Bachelor's degree in Marketing, Business, Economics, Mathematics, Data Analytics, Communications or a related discipline
• 6-8+ years of experience in digital marketing, performance marketing, media strategy or integrated digital leadership roles
• Experience leading regional or multi-market digital programmes across APAC
• Proven leadership experience with teams across multiple markets and functions, and stakeholder management with regional clients

Required skills

• Deep expertise in Search, Social, Programmatic, Video, Audience Strategy, Data-Driven Marketing and Performance Measurement
• First-party data strategy, audience activation, identity solutions, measurement frameworks and privacy-compliant marketing
• Experience partnering with Google, Meta, TikTok, LinkedIn, Amazon, DV360, The Trade Desk and similar platforms
• Strong analytical, problem-solving and consultative skills