Senior Manager, Stakeholder Communications

About the role

The National Trades Union Congress (NTUC) is looking for a Senior Manager, Stakeholder Communications to drive communications strategies with union leaders and build the Labour Movement's capability for online advocacy. The role builds a structured, segmented and sustained stakeholder communications ecosystem so key stakeholders receive timely, relevant information and can spread NTUC's priorities through their own networks. It also leads the Employee Advocacy Programme (EAP), building a community of employees who share NTUC's work authentically, and develops metrics to measure programme success.

Key responsibilities

• Develop and drive the communications strategy for union leaders, including segmentation, tailored messaging and planned outreach around Labour Movement milestones
• Lead the Employee Advocacy Programme, recruiting, onboarding and growing advocates, running learning sessions and reporting metrics
• Run structured stakeholder sensing through polls, surveys, focus groups and one-to-one engagements, analysing feedback to track awareness and sentiment
• Work with comms teams to plan communications staging and build relationships within the Labour Movement network

Required profile

• Degree in Communications, Marketing, Public Policy, Political Science or a related field
• Strong experience in stakeholder or strategic communications, advocacy, community or volunteer engagement
• Familiarity with Singapore's Labour Movement, industrial relations and workforce issues is advantageous

Required skills

• Excellent writing and message-framing skills
• Strong stakeholder instincts and comfort engaging senior stakeholders and union leaders
• Understanding of digital and social communications
• Comfortable working with data, polling and qualitative feedback
• Programme-management skills and cross-departmental coordination