Senior Marketing Manager - B2B Technology Consultancy

About the role

An early-stage, fast-growing B2B technology consultancy based in Singapore, which helps organisations use AI and collaboration tools in partnership with two major enterprise software companies, is building marketing as a proper function. It is looking for a Senior Marketing Manager to bring structure to marketing, set the plan, prove what drives pipeline and run the day-to-day, while working closely with the co-founders.

Key responsibilities

• Build and run the marketing plan with clear targets linked to pipeline
• Plan and deliver campaigns across LinkedIn, email, webinars and events
• Own the events calendar, including partner co-marketing and community events, ensuring each one pays back
• Turn client projects into case studies, customer stories and thought leadership
• Support the brand refresh and position the business as an AI-native consultancy
• Work with sales and partners to generate and nurture leads, keeping reporting simple and trusted
• Use AI tools daily for research, content and reporting
• Manage freelancers and agencies where needed and help shape future marketing hires

Required profile

• 5+ years of B2B marketing experience, ideally in technology, SaaS, consulting or professional services
• Hands-on, self-starting approach, happy to write, build and ship as well as plan
• Experience with events, LinkedIn and case study-led marketing that generated pipeline
• Strong writing and ability to explain technical topics to business buyers
• Genuine curiosity about AI and comfort using tools such as Claude and Canva
• Understanding of how messaging changes across markets
• Based in Singapore, willing to travel occasionally; hybrid working

Nice to have

• Experience in or alongside the Salesforce or Slack ecosystem or other major platform partner programmes
• Time in a start-up or scale-up consultancy where the marketing function was built
• CRM reporting and email platforms such as MailChimp