Senior Public Relations Executive

About the role

A company seeking a driven, creative and business-minded Senior Public Relations Executive to support the development and execution of its communication strategies. PR is described as a strategic growth driver, and the role suits someone with experience in both media and in-house environments who can turn different perspectives into effective campaigns. The person will coordinate day-to-day media and influencer relations across corporate, consumer and sustainability programmes, community partnerships and cross-functional projects.

Key responsibilities

• Support PR campaigns to build positive media coverage and strengthen brand reputation
• Draft and distribute press materials such as media releases, Q&As, briefing documents and toolkits
• Maintain media lists and coordinate media pitching, interviews and press events
• Monitor daily media coverage, prepare reports and track sentiment
• Manage long-term influencer and advocate relationships, including product seeding and event invitations
• Interpret qualitative and quantitative results for management reporting
• Work with external partners on joint campaigns and activations, and support sustainability initiatives
• Track, measure and report outcomes
• Support internal engagement on corporate news and brand values, coordinate with global teams and prepare management presentations and reports

Required profile

• Proven ability to connect communication with business results
• Understanding of the Singapore media and influencer landscape, ideally with an existing media and creator network
• Experience in both agency and in-house environments is advantageous
• Operational, go-getter and driven results; able to innovate and challenge norms
• Experienced people manager with strong leadership and influencing skills in fast-paced environments
• Degree in Business or Communications

What we offer

• A company that embraces business leadership, non-traditional career progression and empowers bold thinkers
• Competitive compensation, growth opportunities and a purpose-led culture