Senior SEO Specialist (Technical SEO & GEO)

About the role

Verz Design is a Singapore-based digital agency offering web design, SEO, Generative Engine Optimisation (GEO), SEM and digital marketing services. It is looking for an experienced, hands-on Senior SEO Specialist with strong technical SEO expertise and proven ranking results. You will independently manage challenging SEO campaigns, especially in the Singapore market, support international SEO/GEO projects and help raise the quality of SEO delivery.

You will work closely with the Head of SEO/GEO Strategy, guide other SEO specialists and act as a technical bridge between the SEO team and Account Managers. Practical experience is valued: you should be able to audit websites, build keyword strategies, solve technical SEO problems and show ranking improvements.

Key responsibilities

• Manage competitive local and international campaigns, including keyword research, search intent mapping, competitor analysis, on-page optimisation and content strategy.
• Conduct audits and fix crawling, indexing, JavaScript SEO, canonicalisation, hreflang, structured data, site architecture, Core Web Vitals and website migrations.
• Support AI-search optimisation, including content relevance, entity optimisation, AI visibility monitoring and citations across Google AI Overviews, ChatGPT and other AI platforms.
• Review specialists' keyword strategies, technical audits and on-page recommendations, and mentor them.
• Translate client objectives into SEO action plans, communicate technical recommendations and support campaign reviews, proposals and renewals.
• Evaluate backlink profiles, recommend off-page strategies and review link quality.
• Monitor rankings, organic traffic, conversions and KPIs, and recommend improvements.

Required profile

• 5+ years of hands-on SEO experience with strong technical SEO expertise.
• Proven track record of improved rankings, organic traffic and business outcomes, supported by case studies.
• Strong keyword research, search intent mapping, technical SEO and on-page optimisation skills.
• Excellent written and verbal English, able to explain technical SEO to Account Managers, clients and specialists.
• Experience reviewing SEO work, spotting execution gaps and guiding others.
• Preferred: local agency experience with Singapore clients, international or enterprise SEO experience, and hands-on experience with WordPress, Shopify or other CMS platforms.

Required skills

• Google Search Console, GA4, Screaming Frog, Ahrefs and/or Semrush
• Working knowledge of HTML, CSS and JavaScript and their impact on SEO and indexing
• Preferred: GEO/AEO, AI-search visibility, link-building assessment and CMS platforms

Applicants should send their CV, SEO/GEO case studies or portfolio, expected salary and notice period by email. Only shortlisted candidates will be contacted.