Senior Social Media Executive - Instagram Community Management

About the role

Iris Singapore, a creative agency for leading brands such as Samsung, Alcon and Trust, is looking for a Senior Social Media Executive to support Samsung's social media community. The role focuses on Instagram community management and outreach, engaging the public, spotting trends and turning user-generated content from Samsung products into published posts. It suits someone who wants to build expertise in social content and move toward a strategy career.

Key responsibilities

• Source user-generated content and social conversations to inform creative direction and content strategy.
• Identify opportunities for brand participation in communities, creator content and trending moments.
• Monitor conversations, comments, mentions and sentiment to surface insights and engagement opportunities.
• Track global social trends, internet culture, platform updates and creator movements, and turn them into content and engagement proposals.
• Pitch reactive and trend-led content and engagement ideas with clear brand rationale and execution direction.
• Manage and respond to Instagram comments, DMs and mentions in a timely, on-brand way.
• Reach out to the public to request photos taken with Samsung products and obtain usage permissions.
• Coordinate with internal teams so content is submitted and posted accurately to the Samsung social media account.
• Escalate sensitive or negative feedback appropriately, and track engagement, outreach status and content submissions.

Required profile

• Diploma or degree in Marketing, Communications, Media or a related field.
• 2 to 3 years of experience in social media, community management or digital content roles.
• Strong written communication skills and a good sense of tone.
• Organised, detail-oriented and comfortable engaging with the public.
• Interest in mobile photography or tech brands is a plus.

Required skills

• Familiarity with Instagram features and best practices.
• Experience with Meta Business Suite or social media management tools.