Senior Social Media Specialist

About the role

Sandisk is looking for a strategic, experienced and results-driven Senior Social Media Specialist to elevate its brand presence, consumer engagement and conversion across ASEAN. The role manages social media campaigns, creates and publishes content, engages online communities, analyzes performance and works with cross-functional teams. It reports to the Director, Regional Social Lead and partners with the Consumer Business, Regional and Local Marketing and Sales teams.

Key responsibilities

• Drive, implement and manage social media campaigns with clear objectives, tactics and KPIs across ASEAN to raise brand awareness, drive engagement and support business goals.
• Work with regional and local marketing and sales teams, influencers and external agencies to run campaigns and launches.
• Create and manage social media content and strategy for the region in line with brand guidelines and tone of voice.
• Manage communities on social accounts to drive engagement, conversation and brand advocacy.
• Use social platforms to improve the consumer experience, build brand and product awareness and education, and drive sales and conversion.
• Identify trends, emerging platform features and competitor activity to inform strategy.
• Measure performance, analyze insights and report weekly or monthly with actionable recommendations.

Required profile

• BS/BA degree from an accredited college or university.
• At least 4 years of social media experience, with a track record of running campaigns for a global brand.
• Keen understanding of the social media landscape across ASEAN.
• Experience managing paid and organic campaigns on platforms such as TikTok, Instagram and Facebook.
• Preferred: experience in content creation and associated software.

Required skills

• Proficiency with social media management tools (e.g., Emplifi) to optimize engagement and track metrics.
• Data-driven approach, with knowledge of social listening and analytics tools.
• Detail-oriented, able to manage multiple projects at once; excellent written and verbal communication.