Senior / Specialist, Content & Social Media Marketing

About the role

This role combines content creation, social media management and brand activation, with a focus on improving performance and shortening the path from engagement to conversion. It suits someone who can turn creative ideas into on-brand content and measurable results.

Key responsibilities

• Support content planning by contributing ideas, developing content calendars and aligning content to campaign and business priorities.
• Create content across formats: social media posts, videos, campaign visuals and written copy, keeping everything on-brand.
• Manage day-to-day social media, including posting, community engagement and platform best practices.
• Develop brand activation concepts and campaign briefs, then coordinate on-ground experiences, content capture, vendors and rollout timelines.
• Track and analyse content and social media performance, focusing on conversion, leads and campaign impact, and recommend improvements.
• Create visual assets with design tools, ensuring quality and consistency across platforms.

Required profile

• Bachelor's degree in Marketing, Communications, Design or a related field.
• 4-7 years of experience in content creation, social media or digital marketing.
• Strong understanding of content strategy and planning, and strong writing and editing skills.
• Ability to create visual and basic video content (social media graphics, short-form videos).
• Good stakeholder coordination, proactive ownership, teamwork and adaptability in a fast-paced environment.

Required skills

• Design and editing tools such as Adobe Creative Suite, Canva or similar.
• Understanding of social media platforms and their best practices.
• Data analysis of performance metrics applied to business outcomes.