Senior Vice President / Vice President, Brand, Sponsorships & Activations

About the role

Group Marketing & Communications builds, protects and enhances the DBS brand in an increasingly commoditised banking industry, working closely with all units of the DBS Group on integrated strategies focused on communications, marketing and research. This role leads the planning, development and execution of brand, sponsorship and activation initiatives to strengthen brand equity, enhance customer engagement and support business priorities.

Key responsibilities

• Brand management: implement group brand strategy and positioning, lead brand refresh programmes, oversee brand governance and monitor brand health and competitive performance.
• Sponsorships and strategic partnerships: build and manage a portfolio of sponsorships, evaluate and negotiate them, develop activation plans and track performance.
• Brand activations and experiential marketing: lead flagship events and activations, integrate them with PR, digital and social channels and explore new formats and technologies.
• Marketing effectiveness and governance: set objectives and KPIs, manage budgets, oversee agency and vendor performance and drive process improvements.

Required profile

• Degree in Marketing, Business, Communications or a related discipline.
• At least 12-15 years of experience in brand management, sponsorships, partnerships, experiential marketing or integrated marketing.
• Proven track record in major brand initiatives, strategic sponsorships and high-profile events.
• Experience across multiple markets and cross-functional stakeholder management.
• People leadership and team development experience.
• Financial services or a leading consumer-facing organisation background is advantageous.

Required skills

• Strong commercial acumen and stakeholder management, negotiation and influencing skills.
• Project management and execution with attention to quality, budgets and timelines.