SEO & Digital Marketing Expert (AI Training Data Reviewer)

About the role

SME Careers, a fast-growing AI data services company and subsidiary of SuperAnnotate, is hiring an SEO and digital marketing subject matter expert for an hourly, remote contractor role. You will review AI-generated SEO and marketing outputs and create expert digital marketing content, judging reasoning quality, strategy fit and step-by-step decisions, and giving precise written feedback. There is no immediate project, but qualified candidates are among the first contacted when relevant opportunities arise.

Key responsibilities

• Create detailed prompts and gold-standard SEO and digital marketing outputs such as content briefs, strategy notes, optimizations and analyses.
• Evaluate and rank AI responses to improve intent match, correctness, clarity and practical applicability.
• Test AI outputs for inaccuracies, brand-risk claims, policy and compliance pitfalls and bias, and validate reliability across use cases.
• Fact-check where needed and write high-quality explanations and model outputs showing best practice.
• Rate and compare multiple AI responses based on effectiveness and reasoning quality.

Required profile

• Bachelor's degree (or higher) in Marketing, Communications, Business, Journalism or a related field, or equivalent professional experience.
• 5+ years of professional experience in SEO and/or digital marketing (in-house, agency or consultancy).
• Exceptional attention to detail when spotting weak logic, overclaims, hallucinated facts or risky marketing claims; minimum C1 English.
• Reliable, self-directed and able to deliver consistent quality in an hourly, remote contractor workflow across time zones.
• Previous experience with AI data training/annotation, editorial QA, content ops or performance marketing review is strongly preferred.

Required skills

• Keyword research, intent mapping, information architecture, internal linking, content briefs and SERP analysis.
• Technical SEO basics: crawl and indexation, canonicalization, redirects, sitemaps, Core Web Vitals and schema.
• Analytics: GA4, Search Console, dashboards, experiment design and attribution caveats.
• Ability to judge writing and strategy for clarity, structure, persuasion and brand voice, including landing pages and SEO blog content.