SEO/GEO Manager - APAC Consumer Brands

About the role

This role leads SEO, AI search (AEO) and GEO growth for consumer brands across Asia Pacific, improving product discovery, organic visibility and eCommerce revenue.

Key responsibilities

• Own the regional SEO/AEO/GEO roadmap, prioritising initiatives by market opportunity and commercial impact.
• Drive organic search performance across Google, Naver and Yahoo! Japan, adapting to local search behaviour and platform requirements.
• Lead technical improvements covering crawlability, indexation, site architecture, page speed, structured data and international SEO.
• Partner with local marketing and merchandising teams to optimise product, category and editorial content.
• Develop and test approaches to improve brand visibility in AI-generated answers and recommendations.
• Work with developers and agencies to deliver improvements and report on traffic, conversions and revenue.

Required profile

• 8+ years of SEO experience, including ownership across multiple APAC markets.
• Hands-on SEO experience with Naver and Yahoo! Japan, including delivery for East Asia.
• Strong technical SEO expertise and demonstrated organic growth for eCommerce or transactional websites.
• Practical AEO/GEO experience, including implementing initiatives and measuring AI search visibility.
• Experience with multilingual websites, localisation and international SEO configuration.
• Strong stakeholder management and agency management skills.

Required skills

• Google Search Console, GA4 or Adobe Analytics
• Screaming Frog, Ahrefs or SEMrush