Social Commerce Executive

About the role

Singtel is looking for a Social Commerce Executive to join its growing social commerce team, which combines livestreaming, digital marketing and e-commerce. The role covers livestream hosting, planning, coordination and execution across livestreaming and digital commerce platforms to drive sales, customer engagement and brand awareness. It supports end-to-end campaign execution, creator management, content coordination, platform operations and performance tracking.

Key responsibilities

• Livestream and campaign management: coordinate and run livestream campaigns on TikTok Shop, Shopee Live, Lazada and other platforms, supporting planning, promotions, product setup and schedules; work with hosts, creators, vendors and stakeholders; ensure campaigns meet timelines, brand guidelines and commercial objectives.
• Streamers and affiliates: support recruitment, onboarding and engagement of streamers and affiliates, coordinate briefings, monitor performance and maintain relationships with merchants and partners.
• Operations: manage day-to-day platform operations such as product listings, vouchers, campaign setup and inventory coordination with relevant teams; track incentive payouts and campaign expenses.
• Content and production: coordinate scripts, talking points, creative assets and promotional materials with Marketing and Creative teams, and support production setup, rehearsals and execution.
• Performance analysis: monitor KPIs such as GMV, revenue, conversion rate, viewer engagement and traffic; prepare campaign reports and post-campaign analysis and recommend improvements.
• Partnerships and process improvement: liaise with platform account managers and internal teams (Retail, Marketing, Operations, Product, Finance); identify efficiency improvements and support testing of new features, tools and AI-driven solutions.

Required profile

• Diploma or degree in Marketing, Business, Communications, E-Commerce or a related discipline.
• 1-3 years of experience in social commerce, e-commerce, digital marketing, livestream operations or related areas; fresh graduates with relevant internship experience may also be considered.
• Strong interest in social commerce, digital marketing and livestreaming.
• Willing and able to work flexible hours, including evenings and weekends when required.

Required skills

• Familiarity with TikTok Shop, Shopee, Lazada or similar e-commerce platforms.
• Strong project coordination and stakeholder management skills.
• Strong communication and presentation skills.
• Detail-oriented, proactive and adaptable in a fast-paced environment.