Social Media Assistant Marketing Manager

About the role

Mondrian Singapore Duxton is looking for a Social Media Assistant Marketing Manager who reports to the Director of Marketing. The role is proactive and self-starting, staying ahead of social media trends and viral content, and driving revenue growth through social marketing strategies that support the hotel's guest service and financial goals.

Key responsibilities

• Develop and implement social media strategies that drive traffic, raise brand awareness and turn followers into loyal customers.
• Own end-to-end organic social media campaigns, including strategy, content creation, publishing, testing and reporting across Instagram, Facebook, TikTok, LinkedIn and Little Red Book.
• Work with internal teams to build content calendars and campaigns aligned with the brand's tone and objectives.
• Create content tailored to the hotel's guests while keeping the brand's voice consistent.
• Plan, create and run paid social media campaigns to drive conversions, leads and bookings.
• Capture photos and videos of on-property experiences and produce reels and stories.
• Engage followers and build relationships across all platforms.
• Monitor performance and report on results using analytics to optimise strategies and measure ROI.

Required profile

• At least 2 years of experience in social media and content management, preferably in hospitality or entertainment.
• Deep knowledge of social media best practices, trends and algorithms on TikTok, Instagram, LinkedIn, Facebook and Little Red Book.
• Excellent written and verbal communication, with copywriting, editing and proofreading skills.
• Photography and video shooting skills, with a basic understanding of lighting.
• Attention to detail, strong organisation and ability to handle several projects at once under tight deadlines.

Required skills

• Photo and video editing tools such as Canva, CapCut and Adobe Creative Suite.
• Social media tools, advertising platforms and analytics tools.