Social Media Content Creator

About the role

A leading consumer event organiser is hiring a Social Media Content Creator to build its brand presence online, showcase its events and create content that attracts potential customers. The role involves producing short-form video and photo content, attending events to capture live moments and keeping a steady flow of posts across social platforms.

Key responsibilities

• Plan, create and produce social media content for Instagram, TikTok and other relevant platforms, aligned with brand identity and marketing objectives.
• Create short-form videos, Instagram Reels, TikTok videos, stories and other content, and capture photos and videos of event setups, decorations, behind-the-scenes activity and highlights.
• Attend selected events to capture live content and customer experiences, then edit photos and videos into high-quality content.
• Write engaging captions, copy and hashtags, and plan and manage a consistent content calendar.
• Monitor trends, viral content and competitor activity, and track performance metrics such as engagement, reach and audience growth.
• Assist in managing the social media accounts and work with the event planning, operations and marketing teams on consistent brand communication.

Required profile

• Experience in social media content creation, digital marketing or a related creative field.
• Strong understanding of Instagram, TikTok, Facebook and current social media trends.
• Good copywriting skills and a creative eye for aesthetics and visual storytelling.
• Ability to work independently, meet deadlines and handle several projects; good communication skills and a proactive attitude.
• Willingness to attend events, including occasional evenings, weekends and public holidays.
• An interest in fashion, weddings, interior design, pets, Korean Wave, travel, maternity, kids and fitness events is a plus.

Required skills

• Basic to advanced photography, videography and video editing.
• Familiarity with tools such as CapCut, Canva or Adobe Premiere Pro.