Social Media & Content Specialist (1-Year Contract)

About the role

The Social & Content team drives OCBC's content, social media and digital publishing initiatives, helping the bank engage audiences through effective, compliant and impactful digital experiences. This 1-year contract role shapes and delivers content across OCBC's owned and social channels, working closely with content creators, digital marketing colleagues, agencies and business stakeholders.

Key responsibilities

• Lead content planning and social media management across assigned channels, ensuring effective publishing, governance and operational excellence.
• Deliver content initiatives from concept through execution, including content calendars, campaign ideation and multi-channel publishing.
• Partner with agencies, content creators and stakeholders to produce engaging content across all formats.
• Support audience growth, community engagement, publisher and influencer partnerships, and reputation-management initiatives.
• Evaluate emerging content technologies and AI-enabled capabilities to improve content effectiveness, efficiency and scale.

Required profile

• Degree or diploma holder with at least 5 years' experience in social media, content production, communications, digital marketing or related fields.
• Proven experience developing and executing content programmes across social, digital or owned channels.
• Hands-on experience creating or managing content in multiple formats, including video, photography and digital or AI-assisted content.
• Experience in financial services, media, publishing or another regulated industry is advantageous.

Required skills

• Strong understanding of social media management, content performance measurement and audience engagement.
• Familiarity with digital marketing, SEO, content optimisation, analytics or audience-insights tools.
• Exposure to influencer, publisher or creator partnerships, content innovation and emerging technologies, including Generative AI.
• Project management, writing and storytelling capabilities.

What we offer

• Competitive base salary.
• A suite of flexible benefits.
• Community initiatives.
• Learning and professional development opportunities.