Social Media & Digital Marketing Specialist

About the role

We are looking for a versatile Social Media & Digital Marketing Specialist to support a leading finance and automotive brokerage. This part‑time, fully remote position focuses on both organic social media management and data‑driven paid campaigns, helping the client maintain a strong online presence and generate qualified leads.

Key responsibilities

• Schedule and publish organic content on Facebook and Instagram, maintaining a consistent calendar.
• Set up, monitor, and optimise Meta advertising campaigns using Ads Manager.
• Conduct A/B testing on creatives, copy, and audiences to improve performance.
• Create engaging captions, hashtags, and visuals with Canva templates.
• Produce simple video assets (Reels, Stories, GIFs) for social feeds and ads.
• Configure email marketing campaigns and design high‑converting landing pages.
• Draft compelling copy for social posts, emails, and marketing materials tailored to finance and automotive sectors.

Required profile

• Minimum 3 years of experience managing social media and Meta advertising campaigns.
• Proven ability to run A/B tests and optimise campaigns based on performance data.
• Strong written and spoken English communication skills.
• Experience with finance or automotive marketing is a plus.

Required skills

• Meta Ads Manager
• Canva (or equivalent design tool)
• Basic video editing/multimedia creation
• Email platforms such as Brevo or Klaviyo
• Landing‑page tools like GoHighLevel or Leadpages
• A/B testing
• Data analysis of metrics (CTR, impressions, conversion rate)

What we offer

• Flexible 20‑hour weekly schedule.
• Monthly freelance rate of $500‑$750, based on experience.
• Opportunity to work with a dynamic finance and automotive brand.