Social Media Manager

About the role

Beyond The Vines, a multidisciplinary design studio based in Singapore with a growing retail and online presence across the region, is seeking a Social Media Manager to own its social presence end-to-end. The role shapes and executes the social strategy across priority markets and platforms, from content creation to publishing and performance analysis, while keeping an elevated, design-led brand voice and driving growth, engagement and traffic to retail and e-commerce.

Key responsibilities

• Develop the global social strategy and market playbooks, turning brand pillars and product drops into platform-specific narratives, and run a 12-month editorial calendar aligned to product drops, collaborations, store openings and retail activations.
• Partner with the Brand Art Director and Visual Comms teams to set the creative bar and keep visuals consistent.
• Lead concepting, storyboarding and briefs for photo/video shoots, manage short-form video, stills, carousels, Stories and livestreams, write and localise captions, maintain a social style guide and UGC rights and crediting standards.
• Own daily publishing and hygiene: tagging, link tracking, pinning, playlisting and highlight curation.
• Oversee community management and social care escalations with customer service, set response SLAs and partner with Influencer Marketing on seeding and creator collaborations.
• Manage social media across key markets (SG, PH, ID) on Instagram, Facebook, YouTube, Pinterest, plus Thailand (LINE), Japan (LINE, X), China (Xiaohongshu, WeChat, Weibo, future Douyin) and beyond, keeping a "one brand, many markets" approach.
• Define KPIs and reporting cadence, build dashboards linking social metrics to traffic, conversion and CRM growth, run experiments and manage social budget lines and paid marketing insights.
• Maintain the content calendar and asset library, ensure version control, and uphold music/licensing compliance, platform policies and brand safety.

Required profile

• 5-7+ years in social media for premium lifestyle, fashion or design-led brands; multi-market remit preferred.
• Strong creative judgement (visual and copy), with hands-on experience producing short-form video and directing shoots.
• Data-driven: able to turn analytics into creative and scheduling decisions (GA4, platform insights, UTM discipline).
• Excellent English copywriting; Mandarin and/or Japanese is a strong advantage.
• Comfortable working with designers, editors, photographers and external agencies.