Social Media Marketing Manager

About the role

We are seeking a Social Media Marketing Manager to lead influencer and user‑generated content programs across APAC. You will collaborate with multiple internal teams and external agencies to ensure our campaigns resonate with local audiences while supporting global brand objectives.

Key responsibilities

• Run product influencer marketing programs to generate user‑generated content that meets local audience needs.
• Partner with APAC performance media, lifecycle marketing, Adobe.com, SEO and Communications teams to create and localise assets for all marketing channels.
• Review and adapt campaign messages and assets with the APAC Integrated Marketing team to suit local cultures and trends.
• Monitor, analyse and optimise campaign performance.
• Ensure effective localisation processes by working with Corporate Integrated Marketing and Global Localisation teams.
• Collaborate with local media and creative agencies to create, review and distribute content.

Required profile

• Minimum 5 years of hands‑on digital marketing experience, focusing on social‑first programs.
• Strong knowledge of the APAC market.
• Fluent in English and bilingual in a Southeast Asian language (Mandarin, Indonesian or Thai).
• Experience producing digital and user‑generated content.
• Understanding of online advertising, media performance optimisation, and demand‑generation campaigns that drive high‑quality traffic and conversions.

Required skills

• SEO
• Adobe.com