Team Lead Marketing & Communications

About the role

Siemens Mobility, headquartered in Singapore, is looking for a Senior Director & Team Lead Marketing & Communications to act as its strategic communications and marketing partner to the Asia Pacific leadership team. The role covers regional communications, product marketing, customer engagement, executive messaging and major industry events, and leads a small team of two communications professionals in Thailand and Australia.

Key responsibilities

• Serve as the senior marketing and communications business partner to Asia Pacific leadership across Australia, Singapore, Thailand, Indonesia, Malaysia, Vietnam and other markets, shaping strategic narratives, executive messaging and market positioning.
• Provide direct marketing and communications leadership for the Singapore market and drive communications for growth opportunities in emerging markets, including Vietnam's high-speed rail sector.
• Lead end-to-end planning and execution of trade shows, customer events, executive engagements, media activities and employee events.
• Act as the main interface with the Communications Headquarters, turning global messaging into regional campaigns.
• Drive product marketing and tender communications, including customer references, presentations, videos, digital and social assets, brochures and press materials.
• Own communications for key projects and milestones such as vehicle deliveries, launches, factory visits and media tours.
• Create newsletters, campaign content and messaging frameworks, and lead a lean team of two while staying hands-on on critical projects.

Required profile

• Deep experience leading integrated marketing and communications in complex infrastructure, transportation, industrial, technology or public-sector environments.
• Ability to turn customer, market, regulatory and business dynamics into positioning and strategy.
• Credibility as a senior advisor handling sensitive reputational and commercial issues.
• Experience building and motivating teams in regional and matrixed organisations.
• Experience supporting business acquisition through product marketing, tender communications and customer engagement.

Required skills

• Integrated, data-driven campaigns across owned, earned, digital and customer-facing channels.
• Knowledge of emerging AI-enabled marketing and communications tools.
• Excellent written and verbal communication, with strategic thinking and a hands-on execution style.