Unpaid Volunteer - Director of Media Relations

About the role

The Digital Technology Institute for Development (DTID) is an international non-profit advancing the responsible use of AI, blockchain and emerging digital technologies for sustainable development. It is seeking an experienced, well-connected Director of Media Relations to lead its external media engagement and strengthen relationships with journalists, editors, producers and media organisations. The role is home-based and remote, reports to be confirmed, and works closely with the Director of Strategic Communications and Brand.

Key responsibilities

• Develop and manage DTID's media-relations strategy.
• Build and maintain relationships with journalists, editors, producers and media organisations.
• Pitch research, projects, announcements, events, experts and commentary to appropriate media.
• Identify opportunities for interviews, expert commentary, quotations and editorial coverage.
• Work with the Director of Strategic Communications and Brand on media opportunities.
• Advise leadership on media positioning and reputational considerations.
• Prepare senior representatives for interviews and media engagements.
• Respond to journalist enquiries and coordinate responses.
• Maintain records of contacts, pitches, responses, placements and follow-ups, and report regularly on placements and opportunities.

Required profile

• Current, relevant network of media contacts and a record of securing significant earned-media coverage.
• Preferably a degree in Journalism, Communications, Public Relations, Media Studies, Marketing, International Relations or a related field; equivalent senior experience may be considered.
• Ideal: senior-level media relations, PR or journalism experience, and experience advising senior executives.
• Professional proficiency in English; knowledge of an additional international language is advantageous.

Required skills

• Excellent written and spoken English.
• Strong media-relations, networking, pitching and relationship-management skills.
• Understanding of editorial decision-making and earned-media strategy.
• Ability to identify newsworthy stories and handle sensitive reputational matters judiciously.
• Ability to work independently and manage multiple deadlines.

Applicants must provide details of their three most recent significant media placements, including publication, date, their role in securing the coverage and whether it came from a direct pitch, existing relationship or another route. The position is unpaid.