Vice President, Marketing, Group Wholesale Banking & Markets

About the role

UOB Group Wholesale Banking & Markets (GWMM) is the central marketing function for Group Wholesale Banking (GWB) and Global Markets (GM), developing go-to-market plans and managing internal and external communications. This role sits in the Team covering Business Communications & Client Engagement, Segment Marketing and Strategic Projects, working with stakeholders, partners, agencies and regional offices to support the business regionally.

Key responsibilities

• Implement the business communications strategy, including client engagement, media outreach and digital and social media
• Ensure consistent messaging that promotes GWB's positioning internally and externally
• Develop client engagement content, including speeches and pitchbooks
• Work with the team, business units and event agency on event management, including pre/post-event documentation, surveys and reporting
• Develop digital and social media content and campaigns, including video production
• Manage internal and external digital assets, including the public website and Intranet pages
• Prepare materials for media releases, interviews and queries
• Provide industry insights, market outlook research and competitor analysis
• Own marketing initiatives from concept to execution and report on communications strategy performance

Required profile

• Degree in Communications, Journalism or Marketing
• At least 8-10 years of business communications experience in banking or finance
• Experience writing content for all media platforms
• Proven social media and networking expertise
• Ability to work in large, multi-team environments

Required skills

• Excellent writing and communication skills
• Conceptualisation and analytical skills
• Project, event management and implementation skills
• Managerial skills
• Solid knowledge of communication, online marketing, media releases and interviews