Vice President of Commercial

About the role

Reporting to the Chief Executive Officer, the Vice President, Commercial will lead the organisation's regional sales function, overseeing corporate, international and partnership revenue streams. This strategic leadership appointment shapes the sales agenda, builds high‑performing teams and drives sustainable, profitable growth across all market segments.

Key responsibilities

• Define and execute the sales strategy in line with overall business objectives.
• Identify, prioritize and capture growth opportunities in domestic and international markets.
• Drive top‑line revenue growth across corporate, international and partnership channels.
• Expand international market presence through strategic partnerships and new distribution opportunities.
• Develop and implement key account strategies for high‑value B2B customers.
• Optimise pricing, packaging and distribution to maximise yield and market share.
• Monitor market trends, competitor activity and emerging consumer behaviours.
• Partner with marketing, product and operations teams to deliver integrated commercial propositions.

Required profile

• Minimum 20 years of progressive sales leadership experience, including 7‑9 years in a senior role.
• Proven track record in hospitality, tourism or consumer services (FMCG) sectors.
• Experience scaling revenue across multi‑channel, multi‑market environments.
• Leadership of large, diverse sales teams with 10+ direct and indirect reports.
• Strong understanding of B2B and B2C sales dynamics and partnership models.
• Strategic thinker with commercial acumen, financial literacy and data‑driven decision‑making.

Required skills

• CRM platforms
• Sales analytics tools
• Revenue management tools