VP, Group Retail Marketing

About the role

This role sits within UOB's Group Retail Marketing function, which drives revenue growth, loan volumes and awareness for the bank's mortgage and car loan businesses, and strengthens the in-person branch experience through its omnichannel strategy. The job holder develops and executes marketing campaigns and communication materials to strengthen consumer perception of the bank and its secured loans business, and supports acquisition, retention and portfolio growth.

Key responsibilities

• Lead the development and execution of secured loans (mortgage and auto loans) and branch marketing campaigns, including full-funnel campaigns using ATL, BTL and digital channels.
• Drive awareness, acquisition and engagement of branches, products and solutions through strategic media buy.
• Work with sales, segment and product teams to run campaigns that acquire clients, deepen engagement and improve portfolio quality and penetration.
• Manage and support branch events, including partner sourcing and gifting/premiums where needed.
• Negotiate with creative and media agencies and other external vendors to ensure quality execution.
• Monitor and analyse key marketing KPIs, track and optimise media campaigns, maintain a flexible marketing calendar and manage budgets against yearly business priorities.
• Understand customer needs, industry trends and competitor tactics, and roll out integrated marketing activities that deliver the bank's value proposition.

Required profile

• Degree in Marketing, Communications, Business or Economics.
• At least 8-10 years of marketing and/or communications experience in a financial institution, wealth industry or direct-to-consumer business (e.g. FMCG, online marketplaces).
• Customer-centric approach, creativity and good sense of consumer trends.
• Strong project management, analytical and data-driven thinking, and stakeholder management.

Required skills

• Integrated marketing communications, including digital and social media marketing.
• Strong written and spoken communication, collaboration and ability to work independently.