Zone Marketing Manager, Channel Distribution and Planning

About the role

Siemens is looking for a Zone Marketing Manager covering channel distribution and planning for the Asia Pacific zone. The role connects global demand generation priorities with local market needs and business objectives, leading integrated multi-channel campaigns and supporting zone and local initiatives.

Key responsibilities

• Lead channel distribution and campaign planning across the Asia Pacific zone, linking global demand generation priorities with local market needs and business objectives.
• Plan and execute integrated, multi-channel campaigns across digital platforms, social media, webinars, podcasts, customer events and other touchpoints.
• Coordinate campaign rollout and asset distribution with Global Field Marketing, zone colleagues, country teams and sales stakeholders.
• Support zone and local initiatives, including projects and on-site events such as the Digital Experience Center, through planning, stakeholder management and execution.
• Drive campaign governance and performance through planning, budget management, KPI tracking and the Campaign Brief Application (CBA).
• Monitor MIOV, engagement, conversion, pipeline contribution and ROI using Power BI and SieSales, and improve customer journeys and digital marketing approaches.

Required profile

• Strong B2B and digital marketing expertise, with experience in integrated campaign planning, channel activation and demand generation.
• Experience in automation and industrial markets and a solid understanding of the Siemens Automation portfolio.
• Planning and project management skills, managing budgets, timelines, stakeholders and multiple workstreams.
• Data-driven mindset, turning campaign performance and pipeline metrics into recommendations.
• Communication skills in a matrix, multicultural environment across local, zone and global teams.

Required skills

• Campaign Brief Application (CBA)
• Highspot
• SieSales (Salesforce)
• Eloqua
• PathFactory
• Power BI
• Sprinklr
• LinkedIn Sales Navigator

What we offer

• A flexible work environment, including a mobile working policy.
• Competitive compensation and benefits.
• An inclusive, values-driven culture.
• Continuous learning and development opportunities.