Ad Creative Strategist (AIGC Creative Producer)

About the role

OKX, a crypto exchange and developer of OKX Wallet, is looking for an Ad Creative Strategist who leads creative strategy and asset production for performance advertising across major channels such as Meta, Google and TikTok. The role works closely with media buying, design and product teams and involves managing external vendors.

Key responsibilities

• Lead creative strategy and asset production for performance advertising across Meta, Google and TikTok
• Iterate on creative direction based on campaign data and conversion performance to improve CTR, CVR and ROI
• Translate complex finance and crypto product propositions into compelling ad messaging
• Manage external vendors (creative agencies, production teams, KOLs/influencers), controlling quality, timelines and costs
• Track industry and competitor creative trends to deliver differentiated asset strategies
• Collaborate with media buying, design and product teams from concept to launch

Required profile

• Extensive experience in performance ad creative strategy and production, with a hands-on understanding of what makes assets scale
• Solid knowledge of finance and familiarity with the crypto/digital asset industry; personal investing experience is a strong plus
• Established network of external vendors, with proven sourcing, vetting and project management skills
• English sufficient for day-to-day communication and copywriting, comfortable with cross-regional teams
• Bilingual (English and Mandarin)

Required skills

• Data-driven approach, adjusting creative hypotheses quickly based on campaign feedback
• Strong creative storytelling and scriptwriting
• Nice to have: advertising experience in crypto exchanges, fintech or brokerage; AIGC design tools such as Nano Banana, Seedance, Kling; video editing and independent post-production

What we offer

• Competitive total compensation package
• Lamp learning and development programs and education subsidy
• Team building programs and company events
• Wellness and meal allowances
• Comprehensive healthcare schemes for employees and dependants