APAC Regional Digital Marketing Specialist

About the role

The APAC Regional Digital Marketing Specialist supports the implementation of a multi-brand digital marketing strategy across APAC markets, coordinating and delivering digital, web and online marketing projects across several countries. The role focuses on managing, optimizing and growing the regional website ecosystem, and on maintaining and improving the global product and technical documentation platform.

Key responsibilities

• Manage and optimize regional websites across APAC, coordinate enhancements and new functionality, and monitor performance, SEO, analytics and user experience
• Ensure compliance with legal, privacy, cybersecurity and accessibility requirements, and maintain content governance
• Manage the global product and technical documentation platform, keeping content accurate and accessible
• Support digital marketing initiatives across APAC, coordinating regional teams, agencies and vendors; manage timelines, budgets, purchase orders and performance tracking
• Support website migrations, platform integrations and digital enhancement projects, and drive adoption of global digital frameworks
• Collaborate with IT, Marketing, Legal and Privacy teams, and manage stakeholder expectations
• Identify improvements to website performance and digital engagement, and support the adoption of new digital tools

Required profile

• Bachelor's degree in Marketing, Business, Communications, Information Technology or a related discipline
• 8-10 years of experience in Digital Marketing, Website Management or Digital Project Management in a regional role
• Experience managing regional or multi-country digital platforms
• Open to travel to SEA/APAC regions for product marketing launches and meetings

Required skills

• Hands-on exposure to CMS platforms, SEO, web analytics and vendor management
• Strong understanding of digital marketing, websites, SEO and web analytics
• Familiarity with CMS platforms and digital governance practices
• Knowledge of privacy, compliance and digital performance measurement
• Good project management and stakeholder management skills