Area Sales and Marketing Manager

About the role

MacGregor, a global company operating in 30 countries with 2,000 employees, provides sustainable cargo and load handling solutions to the maritime and offshore industries. It is looking for an Area Sales and Marketing Manager to build strong relationships with customers such as shipyards, ship owners, design institutes and agents across the region. The role includes Key Account Management (KAM) and direct sales for selected accounts, reporting to the Vice President, Sales and Marketing, Merchant Solutions Division.

Key responsibilities

• Gather market intelligence, customer feedback and industry trends to act as the customer's voice internally
• Ensure customer expectations are understood and met across all touchpoints
• Plan and run regional marketing activities and promotional campaigns for the full product portfolio
• Drive cross-selling and up-selling opportunities
• Generate, qualify and share sales leads with the wider sales organisation
• Support direct sales negotiations on contractual terms, pricing and payment terms
• Support tendering, contract management and order fulfilment when requested
• Maintain the Sales CRM accurately and execute regional strategic plans to meet targets

Required profile

• Bachelor's degree in technical engineering (mechanical, electrical, electronics, naval architecture) or business/marketing with strong technical understanding; equivalent experience may substitute
• At least 5 years of relevant experience in technical marketing, solution sales or business development in the maritime/offshore industry
• Proven customer-facing roles with a strong regional network
• Fluent English, written and spoken

Required skills

• CRM systems (Sales Tool)
• MS Office
• Digital communication platforms
• Good understanding of maritime equipment and solutions (mechanics, hydraulics, electrics, electronics)