Assistant Brand Manager – Hennessy Portfolio

About the role

Moët Hennessy, part of the LVMH Group, is hiring an Assistant Brand Manager for its Hennessy portfolio in Singapore. Reporting to the Senior Brand Manager, the role develops marketing strategies and plans to maximize brand equity and drive business growth. It focuses on executing the local marketing strategy, leading strategic activations and trade partnerships, and building strong agency partnerships.

Key responsibilities

• Help develop the long-term strategic plan for Singapore and define and run marketing strategies aligned with business objectives and brand equity
• Create and execute annual 360-degree marketing plans, including product launches, campaign prioritization, ATL/BTL activations, budget allocation and ROI measurement
• Partner with Commercial and Sales teams on channel-specific strategies, promotions, visibility programs and trade partnerships
• Manage end-to-end brand management and lead activation campaigns across digital, out-of-home, experiential, visual merchandising and channel plans
• Plan and run experiential events, trade activations, tastings and consumer engagement programs, and manage Media, PR and BTL agencies
• Build relationships with stakeholders across the region, agencies, customers and industry influencers, and promote SEA markets within the Group
• Monitor market, consumer and channel trends, track campaign performance, volume, market share and ROI, and manage A&P budgets, purchase orders and vendor relationships
• Coordinate with Supply Chain, Logistics and regional stakeholders on product availability and timely delivery of brand assets

Required profile

• Bachelor's degree in Business, Marketing or a related discipline
• 3+ years of experience in Brand Management, Marketing, Trade Marketing or Category Management, preferably in FMCG, luxury, consumer goods or wines & spirits
• Experience in project management, brand activations and agency management
• Strong commercial, marketing and digital mindset, with knowledge of consumer behavior and brand performance analytics
• Fluent in English; additional languages are an advantage
• Comfortable working outside regular business hours on occasion

Required skills

• Understanding of Singapore's consumer landscape, on-trade environment and premium hospitality channels (an advantage)
• Strong communication, presentation and stakeholder management skills
• Ability to manage multiple priorities in a fast-paced environment

What we offer

• Career development opportunities across five global regions and within the LVMH Group
• An international, cross-cultural workplace with mobility opportunities within Moët Hennessy and the Group