Assistant CRM Manager

About the role

LVMH is looking for an Assistant CRM Manager in Singapore to own CRM activities for the region and support emerging markets (Vietnam, Indonesia and the Philippines). The role covers analyzing, monitoring, implementing and reporting on Dior's customer relationship management programs, with a continuous aim to make them more efficient.

Key responsibilities

• Track and report CRM KPIs monthly so sales teams, training teams and store managers can act on their performance
• Analyze data to design new tactics such as recruitment and repurchase campaigns and to improve CRM programs
• Keep client information up to date with the business controller and intern, and manage client migration (POS and business controller assignments) when stores close, open or change ownership
• Set clear objectives with the retail team and local markets for prospect recruitment
• Run SMS, EDM, mailer and clienteling campaigns, and oversee the gifting program including forecasting and store allocation
• Create offers and experiences for high-value customers, plan and run in-store events, and work with marketing on product campaign events
• Drive ecommerce purchase penetration among existing clients and increase omni-channel overlap
• Handle customer service enquiries and service recovery, and manage CRM expenses within budget
• Explore CRM opportunities and partnerships focused on recruiting new potential customers

Required profile

• Bachelor's degree in business, marketing or a related field
• At least 4-5 years of experience in CRM or loyalty marketing, preferably in retail, luxury or beauty
• Experience managing CRM databases, customer segmentation and multi-channel client communication campaigns
• Strong stakeholder management and communication skills
• English and Mandarin required; Vietnamese and/or Indonesian is an advantage

Required skills

• Strong PC skills in MS Office
• Exposure to CRM software and tools
• Analytical, problem-solving, planning and organizational skills