Assistant Director, Communications and Public Engagement

About the role

IMDA is leading Singapore's drive to become a world-leading Digital Economy, and its BizTech Group (BTG) drives innovation and adoption across emerging technologies such as robotics and quantum communications. This role sits at the intersection of IMDA's central Communications & Marketing Division and BTG, leading strategic communications, branding and public engagement for BTG's emerging technology portfolio. A key focus is building public awareness, understanding and acceptance of robotics and intelligent systems, and shaping the communications and positioning of the Punggol Digital District robotics precinct.

Key responsibilities

• Develop an evidence-based narrative that translates complex technology concepts into accessible stories for policymakers, industry, media and the public
• Establish and manage the brand identity and positioning of BTG's portfolio, including the Punggol Digital District, and develop co-branding and messaging frameworks
• Represent IMDA in cross-agency communications and coordinate joint engagement across the Punggol Digital District and other BTG projects
• Lead stakeholder management for the Punggol Digital District, ensuring partner communications are coherent, timely and aligned with IMDA's narrative
• Optimise digital and social media channels and implement a public engagement strategy
• Set up monitoring and reporting on sentiment, reach and engagement, and lead crisis communications responses
• Develop shared playbooks, messaging guides and engagement templates, and mentor team members

Required profile

• At least 15 years of experience in strategic communications, public relations, public engagement or marketing
• Proven track record in multi-agency stakeholder management (industry and academia) and public engagement frameworks
• Ability to engage and influence senior stakeholders and give candid, well-reasoned counsel
• Strong narrative development skills and analytical mindset, with experience tracking communications metrics
• Comfortable in a matrixed environment and able to manage relationships across several teams at once
• Exceptional written, verbal and executive presentation skills

Required skills

• Deep experience in media relations, including pitching local and international business media
• Crisis communications experience is an advantage